Many homeowners are beginning to recognize the higher standards that are being demanded from home improvement contractors.The new rules of certification, accreditation and independent verification have complemented well the old ways of selecting a contractor so that the two established a benchmark that bodes well for the professional perception of the industry. It is not a coincident that in 2010 credentialing and training organizations have achieved their highest growth rate in recent years.
I believe that a profound shift is taken place in the home improvement industry. This shift has embraced certification, accreditation and independent verification as the new rules of doing business. As a contractor who has been in the business for many years, for me, this shift means one thing – a chance to dominate a market by showcasing a brand that understands and welcomes the new reality. Indeed, homeowners are beginning to demand this higher standard of training and perceived credibility to measure value. And, the surest way to achieve this is by checking for (vividly transparent because of social media) the credential of companies and the skill of their people. Now, besides the old ways of relying chiefly on word-of-mouth recommendation, customers will be able to more independently check for and measure the training and professional underpinning of a company. This is quite a significant development in the home improvement business brought on by dramatic emphasis on energy efficiency improvements in building.
The Federal government and large utility companies have contributed to this by providing tax credits and purchase rebates respectively for energy efficiency improvement initiatives. States have seized on these opportunities and have enacted changes to their building codes to encourage higher efficiency standards in building. The State of Massachusetts for example, has enacted the ‘Stretch Energy Code’” which its cities and towns are adopting to promote energy efficiency improvement to their building stock. The execution of these strategies create jobs, save money on utility bills and decrease the Carbon output to the environment from buildings. The savviest of small home improvement contractors are using these new rules to improve their companies’ image to portray a well trained professional operation. The majority of the buildings in the nation are in need of some sort of energy efficiency improvement, if we are committed to improving our building stock then the adoption of these new rules are just the start of the revolutionizing of the home improvement industry.
To be clear, the changes that are taking root are a result of the budding Home Performance Improvement industry that is taking shape and which is buttress by the Building Performance Institute (BPI), a national credentialing and training organization. Indeed, I believe two things: One, this is setting a new benchmark for the professional assessing of the home remodeling industry. Two, brand recognition will be an important criteria in selecting a home improvement company. The companies that recognize this and make the necessary positioning adjustments will be the winners.
All in all, these new rules that are required to operate a professional home performance improvement entity will no doubt usher in a change in the negative perception of the the home remodeling industry in general.
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